derekwgibson.com, ready for the book

1. Give the book its own page again at derekwgibson.com/data-ai-and-noise/, so the title has one clear page to rank.
2. Write it as a book page: full title and subtitle, "by Derek W. Gibson", Wiley, 2 November 2026, 240 pages, ISBN 978-1-394-42433-7, the cover, a short description, who it is for, and buttons for Amazon, Barnes & Noble and Wiley.
3. Add Book schema to that page. This is a block of code Google reads (visitors never see it) that says: this is a book, with this title, author, publisher, date, ISBN and these places to buy it. It is the most direct way to tell Google the title means your book and not data centers.
4. Connect the book to you with Person schema (your name, photo, Wake Forest, LinkedIn, Goodreads, Amazon author page), so Google ties the book, your name and your profiles together.
5. Remove the blog sidebar from the book page, as you asked on the call.
6. Rewrite the page's Google title and description, for example "Data, AI, and Noise, the new book by Derek W. Gibson" with a 150-character description.

1. Put your photo and a two-sentence introduction at the top: who you are, who you help and why you are worth listening to (Wake Forest, Wells Fargo analytics, two books).
2. Button one goes to the new book's page, not straight to Amazon, so that page collects the attention.
3. Button two goes to your articles. The three latest posts show underneath, with a link to all of them.
4. Show your social proof under the introduction. Data Duped already has endorsements from Thomas H. Davenport (Babson College, MIT, author of Competing on Analytics), Wayne L. Winston (Indiana University) and Booklist. They sit on dataduped.org and appear nowhere on derekwgibson.com. We put two or three on the homepage and all of them on the Data Duped page.
5. Add a credibility line near your photo: Wake Forest, Wells Fargo analytics, two books, and your podcast and speaking appearances (Value Driven Data Science, for example).
6. Collect advance praise for Data, AI, and Noise from Wiley, early readers and colleagues, and show it on the new book's page. It counts for more than Amazon reviews until the book has ratings.
7. Add a row for the work people hire you for: speaking and workshops, decision consulting, and Data Duped.
8. Give the homepage a title and description about you, for example "Derek W. Gibson, author, educator and decision scientist", in place of the book's back-cover text.

1. Find the setting that creates the copies. It comes from a static homepage combined with your theme's post list.
2. Stop the root /page/ addresses from loading a homepage copy, or forward them to /blog-articles/. We confirm the method works on your WordPress.com plan before changing anything.
3. Test /page/2/ and a high number afterwards, and check that /blog-articles/page/2/ still works.

1. Goodreads: confirm you control the author profile (it shows the Goodreads Author label; if that isn't you, claim it), add derekwgibson.com as your website, add your headshot and current bio, and check both books show the right cover and description.
2. Get early ratings on Goodreads before 2 November: ask advance readers, students and colleagues to rate the book there. A Goodreads giveaway is optional.
3. Amazon Author Central: make sure both books sit under one author page, and add your site, photo and the same bio.
4. Link back from both book pages on your site to Goodreads and Amazon, and add those links to the Person schema above.

These accounts are in your name, so you log in or give us access. We supply the bio, photo and exact wording.

1. Put Data Duped in the menu under Books, next to the new book.
2. Point the 9 posts that mention it to /data-duped/ on your site.
3. Add Book schema to its page, the same way as the new book.
4. Add a "from the author of Data Duped" line to the new book's page, since readers of the first book are the easiest buyers of the second.
5. Ask you one question: should dataduped.org keep running on its own, or forward to your site now that everything lives under your name? Your editors' advice points to forwarding. Tell us too about any other titles, editions or translations to list.

1. Reorder the menu as shown. Six items, the same number as now, so it stays as narrow on a phone as you wanted. Your name in the top left is the link home.
2. Make Books a drop-down with both titles.
3. Rewrite the Contact page with what to contact you about (speaking, workshops, consulting, media), an email or form, and your response time.
4. Build a real footer (next finding).
5. Check it on a phone before we finish.

1. Build a footer in three short columns: About you (one line and your photo), Books (both titles with links to their pages), and Work with me (speaking, workshops, consulting, contact).
2. Add a bottom line with © 2026 Derek W. Gibson, LinkedIn, Goodreads and Amazon author links, and your Now and Friends pages.
3. Add a site map page at /sitemap/, linked from the footer: one page that lists every page on your site, both books, and all your articles sorted by category. It is built from WordPress's own blocks, so it updates itself every time you publish. You never have to edit it.
4. Keep your existing sitemap.xml (the file Google reads) as it is. The new page is the version people and AI search tools can read, and it gives every article one more link from your site.

1. Link every mention of a book to its page on your site, as Hanz described on the call.
2. Add two links to related posts in every post, chosen by topic (for example, the Fable and Mythos posts link to each other).
3. Add a short book box at the end of each AI and misinformation post: one line about Data, AI, and Noise and a link to its page.
4. Sort posts into 4 or 5 real categories (AI and trust, misinformation, AI in business, data and analytics, sports analytics) in place of "Uncategorized".

1. Shrink the 60 images over 1 MB to web size (most to under 300 KB) without visible loss, starting with the homepage and book pages.
2. Delete the duplicate 22 MB executive education photo.
3. Write alt text for all 133 images, describing what is in each one, with the book's name on every cover image.
4. Add a featured image to the 28 posts without one, so they show a picture when shared on LinkedIn.

1. Give each post a Google title that starts with the phrase people search, under 60 characters. Three of your posts as examples:
   When Reality Looks Like AI, and AI Looks RealIs This Image AI? The Louvre Photo Test"is this image ai", 9,900 searches a monthA photo from the Louvre burglary sparked debate over whether it was real or fake AI. How to check an image before you share.

   Mythos -This Moment in AIWhat Is Claude Mythos? An AI Inflection Point"what is claude mythos", 1,600 a monthWhat Mythos means for generative AI, from a decision scientist who speaks to audiences about technology's turning points.

   How AI Fuels the Surge in CybercrimeAI Scams and How AI Fuels the Surge in Cybercrime"ai scams", 1,600 a monthCriminals now use AI to scale fraud and attacks. What the surge in cybercrime means for everyday users and businesses.
   Two more are in section 4.
2. Write a description for each under 155 characters that answers the question in the title.
3. Keep every post's address the same, so no existing link breaks.
4. Leave the headline readers see as you wrote it if you prefer. Only the title Google shows has to change.

1. Close the public user list where your plan allows it.
2. Turn the extra main headings into subheadings, so each post has one.